the only sustainable edge

friction: learn from diversity. quickly. put people with different deep specialitzaitons together and give them tough assignments. this forces creative solutions. that's learning #1.

dynamic specialization. go for core. continuously. and outsource to world-class providers. that's learning #2.

embrace change.

can no longer defend and extend.


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personal prototyping. draw. model. sketch. explain. tell. do many models so you have a group to choose from. externalize. many patterns before choice. measure fifty times, cut once into idea wood.